Opportunity can be seen as exploitable set of circumstances with uncertain outcome, requiring commitment  of resources and involving exposure to risk. A Business Opportunity can be seen as a proven concept that generates on-going income. It is a conceived business idea that goes through the stages of being researched on, redefined and re-packaged into a promising venture that is ready to gain the trust of the market forces.

A Business Idea is a conceived concept that can be built and used to make money. Usually it centers on a product or service that proffers solution to customers’ problems and can be offered for money. However, having an idea is the first mountain to climb in the process of birthing a business opportunity. Every successful business did pass through the oven of idea.

Although a conceived business idea has the potential to make money, one should not be too excited that it would definitely have a commercial value from onset. The assurance carries a big ‘NO’. In fact, most business ideas exist in abstract form; usually in the mind of its creator or investor and not all business ideas, no matter how brilliant they may seem, would end up being profitable.

A promising business idea should possess the following attributes;

  • Uniqueness
  • Innovation
  • Relevance in solving problems or providing needs
  • Clarity of Focus
  • Potential for long term profitability.

Also, the acceptability and profitability of a business idea totally depends on the degree of innovation the idea is padded with.

Don’t get too excited about your idea without allowing it to be refined first.

Talk to us today about your idea. Let us help you get it ready for launch!